As China continues its move into the industrialised world, a growing middle class with plenty of disposable income is rising, heralding new opportunities for UK business.
What started as a slow trickle of Chinese tourists to the UK has become a flood, with over 250,000 visitors from the Asian country gracing our shores last year alone.
And with an increase of tourism comes an increase of customers, ready to spend their hard-earned cash on UK goods and services.
One company that is tapping into this growing market is Yorkshire-based package experience provider This Pampered Life.
The Leeds business, which creates bespoke experience packages for both corporate and personal clients, has recently signed a contract to offer its services through popular Chinese mobile payment app, We Chat Pay, opening the door to Chinese tourists visiting the region.
We Chat is a multi-purpose platform that offers services similar to WhatsApp, Facebook, and Android Pay all rolled into one and has over 1 billion monthly active users.
The We Chat Pay app itself boasts over 600 million monthly users, and this is what will allow tourists visiting Yorkshire to purchase experience day packages directly from This Pampered Life with a simple click on the We Chat app.
This saves them the hassle of currency conversion and time-consuming bank transfers.
Speaking about this latest development, founder of This Pampered Life, Minoti Parikh said: “This comes at the perfect time. It is aligned with our plans to expand internationally.
“Now with We Chat Pay we will be able to offer our bespoke experience packages to tourists from China who can book directly through the app in a hassle-free way.
“This is a game-changer in building relationships with our Chinese customers.”
The opening up of Chinese markets and integration between Chinese-only platforms and UK business is great news for Yorkshire and the UK as a whole.
A report by Visit Britain revealed that Chinese tourists are not just attracted to major sites like the Royal Palaces, but also enjoy the beauty of the British landscape and connecting with nature.
It is no surprise, then, that the number of Chinese tourists visiting Yorkshire has grown by a 100% year on year since 2012.
But it is not just Chinese tourists that are mesmerised by the beauty of Yorkshire, Minoti herself relocated to the region from India four years ago and fell in love with it.
Her love for Yorkshire and her extensive global experience in facilitating corporate team day experiences lead to the launch of This Pampered Life.
Chinese tourists spent over £260bn in 2016, more than doubling the overseas spend of second-placed United States.
This is even more staggering considering the fact that less than 10% of the Chinese population have passports.
Welcome to Yorkshire’s chief executive Sir Gary Verity added: “China is fast becoming the biggest force in world tourism and we’re delighted to see a huge increase in visits to this part of the world.”
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