As the Premier League kicks off a new season today, International Trade Minister Graham Stuart welcomes the boost provided by the league’s success.
Research has shown that the Premier League is the best advertisement for Britain. Its ability to combine attributes such as modernity and excitement with trustworthiness, success and global appeal means the League is able to pull people all over the world towards the UK.
Polling company Populus’ research found that the Premier League positively influences people’s attitudes towards the UK, with 84% of those polled across all global markets saying the Premier League made them feel more positive about the UK.
Latest statistics show that in total, more than 800,000 inbound visitors a year arrived in the UK to watch a football match, helping to bring international investment across all regions. Average spend per visit for football fans was £855 – up from the average of £628, offering a sharp boost to the local economy.
Graham Stuart, minister for investment at the Department for International Trade said: “The Premier League is back attracting viewers to English football from almost every country in the world.
“As an international economic department, it’s great to celebrate the positive impact the Premier League has on our national profile while also boosting foreign investment, overseas visitors and so many local economies.”
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