Ideal for the busy and fast-paced lives of entrepreneurs, energy gum is becoming increasingly popular and could be the future of your caffeine fix.
BLOCKHEAD has taken the energy-boosting market by storm with its two gum ranges: BLOCKHEAD Energy Gum and BLOCKHEAD Vitamin Gum which are available in almost 2,000 retailer outlets nationwide, including Morrisons, WHSmith, Ocado, Amazon and Holland & Barrett, with further tie-ups soon to be announced.
The innovative gum products are aimed at those in need of an immediate, healthy and convenient energy or vitamin boost, making them ideal for busy entrepreneurs and business owners.
Offering a substitute to unhealthy and high-sugar alternatives, BLOCKHEAD’s main active ingredient is caffeine – which has proven benefits for day-to-day life – with B vitamins thrown in for good measure to help metabolise the energy and Panax Ginseng to enhance physical and mental well-being.
Founded by sports scientist Danny Lowe, BLOCKHEAD’s innovative approach is set to disrupt with its dental friendly, calorie and sugar-free products, whether for athletes partaking in high-intensity sports or hardworking business people.
Danny explained: “It all started at University where we looked at providing a performance boost to athletes, fast.
“We looked at numerous different methods, one of which, that really stuck with me, was mouthwash.
“Ingredients are absorbed quickly through the gums, though this meant 5 minutes of swilling, which is pretty hard and makes your teeth feel fuzzy and can initiate the gag reflex."
Eager to find the solution he was looking for, and with plenty of time on his hands, Danny set about searching for the answer.
“So I set about phoning around and developing what became our first energy gum.
“The samples arrived, and some months later while doing my dissertation, I sold it to friends, friends of friends and quickly realised that its benefits meant it was more than just a sports performance product. It snowballed from there.”
The release of BLOCKHEAD comes at a time when the global market for energy gum is set to skyrocket.
According to Big Market Research, the global energy gum market was valued at $75.15m in 2016, a figure that is expected to jump to $125.24m by 2023. That’s a compound annual growth rate of 7.6% from 2017 to 2023.
BLOCKHEAD uses cold-pressed technology, which means that the active ingredients are released from the gum itself, rather than an additional coating as you find in some other chewing gums.
Danny continued: “The Vitamin Gum was developed while a couple of my friends were studying PHDs on Vitamin D and its effect on illness.
“They found out some crazy stats; one in five adults and one in six children in the UK are deficient in vitamin D.
“So, with vitamin D being hard to find and absorb from food, and uptake through sunlight is scarce in the winter months, I thought we could add vitamin D to a great tasting gum.
“I created an enjoyable way to get your daily dose of vitamins D, C, B & A, which doesn’t require water and can comfortably sit on your desk or in the car.”
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