SAM Labs to bring IoT to kids

SAM Labs to bring IoT to kids

London-based tech start-up SAM Labs has closed a £3.2m funding round to help bring the Internet of Things (IoT) to kids.

SAM Labs, inventor of the SAM construction kits for 7+ year olds to learn coding through play,
has raised £3.2m in funding, including £2m from Imperial Innovations Group plc, to expand the retail and home reach of the kits.

The Imperial College London spin-out was launched by a team of engineers and designers from the Royal College of Art.

SAM’s aim is to get children interested and involved in the future of technology, creating starter kits to help them invest the technology of the future.

Joachim Horn, CEO and founder of SAM Labs, said: “It’s amazing to have Imperial Innovations as our first institutional investor, particularly given their excellent track record in science and engineering.

"Their scientific and creative approach are a huge source of inspiration for the construction kits we’ve built.

“You’d be surprised what a child learns, when they don’t realise that they are learning. We are
determined to give everyone a joyful and handson experience with creative engineering and coding.

"Any child at home or in school can pick up these kits and play, while learning twice as fast as conventional tools.’”

This is yet another boost for SAM Labs, having already raised over £125,000 from a crowdfunding campaign via Kickstarter last year.