The quintessentially British brand, established in 1913, will dress key representatives of the club, including the first-team squad, management and coaching staff.
The deal comes at an exciting time for both firms, with West Ham’s move to the iconic London Stadium on Queen Elizabeth Olympic Park and Hawes & Curtis’ international expansion.
Hawes & Curtis currently has more than 20 stores in the UK as well as stores in Germany and the United Arab Emirates.
The company’s flagship store however remains in the heart of London on Jermyn Street, which is famous for its resident shirt makers.
Touker Suleyman, Hawes & Curtis CEO, said: “This is a fantastic time to be partnering with West Ham United.
“We are delighted to be the official tailor to such an inspirational team that is truly progressing. We know the team and the fans will love the new outfits.”
West Ham vice-chairman Karren Brady added: “As West Ham United make the move to an iconic London landmark, it seems apt that we should be joining forces with Hawes & Curtis, another historic London institution.”
The partnership, the first of its kind for Hawes & Curtis, will be officially unveiled for West Ham United’s European bow in the third qualifying round of the UEFA Europa League on Thursday 28 July.
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