Pronto eyes national roll-out

Pronto eyes national roll-out

Ever crave something healthy and fresh, but just struggle to find the time to prepare and cook it? London startup Pronto has raised over £800,000 as it looks to tackle the problem.

Pronto, a startup looking to shake up the food industry by making healthy meals available via the touch of a button, has raised over £800,000 from crowdfunding as it looks to expand across the UK.

The service allows people across the capital to have freshly cooked healthy meals delivered to their door within 23 minutes of their order being placed.

Operating from their kitchens across the city, the team’s chefs prepare fresh meals throughout the day to cater for hungry and time conscious professionals as well as business functions.

In just 18 months, Pronto has rolled out three sites in central London and is scheduled to open a fourth site at Canary Wharf in the very near future – meaning it effectively covers all of zones one and two.

Now, after raising £812,990 from their latest crowdfunding campaign via Seedrs, the company is looking to expand its operations by expanding outside of the capital.

Pronto CEO James Roy Poulter, who has been recognised by Forbes 30 Under 30, told BQ: “We’re thrilled by the success of our crowdfunding campaign.

“It’s incredible to see so many people – over 200 in just two weeks – support what we’re creating here at Pronto and we’re excited to take this to the next level with the funds raised.

“Right now we’re feeding London but we definitely don’t want to stop there. We believe everyone should have access to delicious, affordable and quality food that’s healthy enough to eat every day and available at the touch of a button and that’s what we’re on a mission to deliver."

Pronto’s growth so far has mainly been driven by word of mouth but the company is now hoping to use the funding to launch an integrated marketing campaign.

The company also plans to expand into mainland Europe early next year.