Mindful Chef is looking to raise £300,000 on crowdfunding platform Seedrs as it offers existing and prospective customers an opportunity to share its success.
Advocating convenient healthy eating for the busy individual, couple or family, Mindful Chef is expanding to offer its services to benefit the entire country.
Co-founders Robert Grieg-Gran, Giles Humphries and Myles Hopper launched the business back in 2014 in a bid to make health eating easier for all.
The business model is a simple one. Customers choose the recipes, Mindful Chef sources and delivers the produce and the customer cooks and enjoys the meals.
Giles Humphries, co-founder of Mindful Chef, said: “There is something very exciting about inviting existing customers as well as brand ambassadors of the future, to actually be part of our growth.
“£9bn is spent online on groceries in the UK each year and that number that is set to double by 2020. It is the fastest growing sector of e-commerce.”
The healthy recipe box brand plans to use funds raised to increase marketing, invest in their technology to enhance the user experience and build a state of the art mobile app. Mindful Chef’s long-term vision is to sell other health and lifestyle products to homes nationwide.
Humphries, a former worker at M&C Saatchi, added: “Mindful Chef is a challenger brand in an exciting sector with a number of unique brand differentiators.
“By fundraising on Seedrs we hope to reach a wider market, build brand loyalty from new investors and take our simple, delicious healthy-eating option to more people. We are excited to invite people to be a part of our long-term journey.”
Mindful Chef has seen a 25% month-on-month growth since its launch in summer 2014 and has a £1m gross order value, with an average order spend of £36.
Ekaterina Steube, campaigns success manager at Seedrs, added: “Mindful Chef is a vibrant, eye-catching healthy food brand, pioneered by three inspirational entrepreneurs.
“We are delighted to be hosting the campaign on Seedrs, and we’re excited to see their customers, fans and partners jump on board to be a part of their exciting growth plans.”
Mindful Chef is now live on Seedrs at: http:www.seedrs.commindfulchef
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