The Bakery acts as a ‘match-maker’ between small and large companies, one having the solution to the others’ business issue.
These can range from finding better ways to communicate with customers as to how to drive further efficiencies through a supply chain.
Since its launch three years ago, The Bakery has worked on successful projects with companies including Unilever, BMW, Stella Artois and Barclays, helping them deliver solutions.
Now, the accelerator has been brought to Slough Trading Estate by operator SERGO in a bid to help local businesses succeed and grow through collaboration.
With over 300 customers on the trading estate from a range of sectors, the project will provide the opportunity to find solutions to their individual needs and help drive forward their business growth.
The launch was held at Slough Aspire and was attended by the founders of The Bakery, and representatives from SEGRO as well as potential customers from the trading estate.
Tom Salmon, co-founder of The Bakery, said: “We are thrilled to be working with SEGRO and their customers on the Slough Trading Estate to bring collaborative innovation to Slough.
“As the first London accelerator to expand to this region, we firmly believe that this initiative will help to kick-start corporate open innovation in the same way as accelerator ecosystems in Silicon Valley, Tech City and other clusters are doing; attracting, growing and developing entrepreneurs alongside forward thinking corporates, contributing to a bright future for Thames Valley business.”
Gerard Grech, CEO Tech City UK, added: “Collaboration between start-ups, SMEs and corporates is fundamental to continuing the rapid growth of UK tech – Digital Tech Industries are growing 32% faster than the rest of the UK economy – as young companies look for market validation.
“A recent KPMG study also found that almost 90% of corporates stated it’s essential to work with startups to promote innovation.
“Since its launch in 2012, The Bakery has been providing start-ups with a platform for this collaboration and it’s very exciting to see this partnership announced and an exciting new tech cluster developing in Slough.”