The augmented reality game has taken the world by storm over the past month and was officially launched in the UK last week.
In a bid to capitalise on the craze, the operator posted details of Pokemon Go ‘Pokestops’ on its website, resulting in passenger numbers rocketing.
It means that those hooked on the new gaming sensation can find the stops with the company’s website – then hop on a bus to get there.
Jenni Wilkinson, Yellows’ head of marketing and customer excellence, said: “As Pokemon has become such a sensation we thought we’d get involved.
“We’ve posted details of the Pokestops on our journey planner and interactive maps so gamers can find out where they are.
“They can also use our buses to get there and with wi-fi on our fleet and with our website and app available on all mobile devices it is really easy.
“Passenger numbers have gone up and people like using the buses because it’s safer than trying to find Pokestops while driving a car.
“We’ve got the wi-fi, we’ve got the wheels and we’ve got the ‘where to find them’ – it’s a great way to get out exploring.
“We’re the only bus company in the area doing this and it has become extremely popular.”
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