The new Prick store offers a selection of the most unusual and exotic plants sourced from across the UK and Europe.
The store sees cacti and succulents as living sculptures that take years to fully develop and is hoping to attract customers from across the South of England.
Gynelle said: “Cacti and succulents are a beautiful and sustainable way to transform any interior. Due to their low maintenance and hardy nature, they’re well suited to modern city living.”
Gynelle’s interest in cacti started when she visited Yves Saint Laurent’s Jardin Majorelle in Marrakesh in 2011.
As a keen traveller and city dweller without any outdoor space, she soon noticed that succulents were a great way for her to bring the green inside.
The long life span also meant she wouldn’t have to worry about feeding and taking care of the plants when she was on her travels.
However, it was really difficult to find places to buy the unusual and rare plants she loved, so she decided to open the kind of shop she wished existed.
To do this, she packed in her corporate job, sold her flat and went travelling around the world to observe plants in their natural habitats, as well as journeying across the UK to visit nurseries and experts.
Prick is Gynelle’s first solo business venture, and she hopes to encourage a plant revolution by educating the masses about the benefits of living with plants, as well as sharing knowledge on how to keep them alive.