Craft Clubs, the company behind subscription drinks service Craft Gin Club and Bubble Club, has secured an investment of £75,000 from food and drink entrepreneur and London Cocktail Club co-founder Sarah Willingham.
The investment will see Willingham, who was named one of The Sunday Times’ 500 Most Influential People in Britain back in January, take up a 12.5% stake in the company and join co-founders Jon Hulme and John Burke in an advisory role.
Together with her business partners, Sarah will take an active role in guiding the subscription service, which already sends more than 4,000 bottles of gin and sparkling wine each month to members across the UK.
Sarah Willingham said: “When you’re sitting there in the Den you genuinely have no idea who will come through the lift door next, but as soon as I heard Craft Clubs’ pitch I knew it was a business I wanted to be a part of.
“John and Jon are two great entrepreneurs with a fantastic idea backed up by a really solid and scalable business plan. Not only do we all share a passion for business, we also get pretty excited about a great gin and tonic, which I’m sure will make board meetings fun!”
Hulme added: “We entered the Dragons’ Den process really excited about the prospect of working with Sarah. She and her team have an incredible amount of experience in the drinks space, and we’re hoping that Craft Clubs can really benefit from their combined wisdom. This is a great outcome for us, and hopefully for Sarah and her team as well.”
Burke added: “We’re really looking forward to working closely with Sarah. We went onto the show looking for an investment of time as well as money, so to find a backer with Sarah’s level of success – alongside a real willingness to be involved and help us guide our young company – is a real win. With her help, we’re looking forward to launching into new categories making the Craft Clubs experience even better for our members.”
Jon Hulme and John Burke are business school friends who met whilst studying in Madrid. They hit upon the idea for Craft Gin Club whilst reminiscing over their favourite, Spanish style gin tonics in a London bar and launched their business in January 2015.
The pair went into their Dragons’ Den experience hoping to attract Willingham’s investment, impressed by her success and experience in the food and beverage industry.
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