Mindful Chef has seen it’s recently launched crowdfunding campaign overfund by 250% after raising £1m on Seedrs.
Investors in the campaign included triple grand slam winner Andy Murray, Olympian gold medallist Victoria Pendleton and rugby champion Will Greenwood.
Having initially launched the campaign in a bid to raise £400,000, the brand has now exceeded £1m in funding and has closed weeks before anticipated.
Giles Humphries, co-founder at Mindful Chef, said: “We are delighted to have overfunded in such a short period of time.
“The demand has been phenomenal; this is huge validation of the business and has left the whole team energised about what the future holds.
“We are looking forward to bringing healthy eating to thousands more households across the UK.”
With household names including the Beckhams and top league sports stars, amongst the growing list of fans of the healthy recipes, the future of Mindful Chef looks promising.
Olympian Victoria Pendleton added: “Having discovered Mindful Chef recently I couldn't speak more highly of the product.
“The quality speaks for itself and as soon as I heard the guys were crowdfunding I knew I had to be involved. I am looking forward to helping spread the word about this fantastic new business.”
The funding will help the brand increase marketing, invest in technology and build a state of the art mobile app.
If you’ve enjoyed this article, click on the link below to sign up for more similar stories in your region.
Our BQ Bulletin emails will land in your inbox at 7.30am, Monday to Friday, with a mix of the latest local business news, national news, and features to inspire you. Sign up here!
Click here to read our privacy statement