The Idle Man, which stocks brand such as Calvin Klein, Farah, Ray-Ban and The North Face, has secured £1.4m from its latest funding round, as it looks to accelerate its 150% annual growth rate.
Founded in 2014 by Oliver Tezcan, former menswear buying manager at Asos.com, the company will use the funding to expand its recently launched bespoke menswear range.
The funding will also help the company invest further in marketing the brand and will help expand its headcount of 20 staff at its head office on London’s Wentworth Street.
The investment round has been led by private equity firm Foresight Group, and includes a number of angel investors including Peter Mullen founder of Thomas Pink and chairman of Hunter Boots.
Tezcan said: “Men have always been an afterthought in fashion retail. Men’s ranges are hidden in the basement or plonked on three shelves on the top floor.
“Online the experience is similar: there’s some great sites like Mr Porter at the luxury end of fashion, but at a more accessible level men are forced to make do with the meagre offerings of womenswear lead retailers.
"The Idle Man speaks to the guy who wants a curated edit of great clothes at realistic prices.”
He added: “Men are more interested than ever in fashion. The growth potential is huge for whoever can create a retail experience that meets their needs.
“That has never really been done before but the mission of The Idle Man is to change that.”
Our BQ Bulletin emails will land in your inbox at 7.30am, Monday to Friday, with a mix of the latest local business news, national news, and features to inspire you. Sign up here!
Click here to read our privacy statement