Fashionistas wow the dragons

Fashionistas wow the dragons

Fashion entrepreneurs Beth Chilton and Sarah Sleightholm are celebrating after winning over four of the five Dragons on popular BBC TV show Dragons’ Den.

The founders of Iveson & Sage featured on Dragons’ Den last night (7 August) to pitch their two fashion brands, Hope and Ivy and Alter, to the panel of five Dragons.

Four of the Dragons came forward to make an offer and the duo came away with investment from the longest standing Dragon’s Peter Jones and Deborah Meaden in return for 25% of their business.

Beth and Sarah founded Hope and Ivy and Alter in August 2015 and to date have turned over £1m, exceeding their business goal of £500,000 in the first year.

Both brands project to turn over £5m a year within the next five years and have ambitious plans to launch in the American, European and UAE markets.

Speaking on the investment, Deborah Meaden said: “We knew that Beth and Sarah were onto a winner when we started to explore the product.

“But it was the girls themselves that really impressed us – you sometimes meet people you know are going to be successful no matter what.”

Peter Jones added: “Their sales figures are remarkable for a business that only started trading 10 months ago; especially when you consider how fiercely competitive the fashion industry is.

“In fact it’s one of the most exciting revenue growth stories we’ve seen this series.”

Beth and Sarah’s friendship formed whilst working at an independent fashion label, with Sarah’s strengths lying in design and Beth’s strong head for business they were the perfect pair to set up on their own.

Beth said: “It’s been a whirlwind since we launched back in August 2015. It was so incredible to hear the dragons tell us how well we had already done so far with the business, a real compliment coming from individuals whom themselves have achieved so much.

“Then to secure investment from two of them is beyond anything we could have wished for. We’ve got big plans for the future of our business and can’t wait to get going with them.”


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