Digital investment boosts Laura Ashley

Digital investment boosts Laura Ashley

Continued investment into its digital operations has paid off for luxury British upholstery and fashion chain Laura Ashley after seeing its online sales grow by 15.7% over the past year.

Laura Ashley recorded online sales of £73.5m during the year ending 30 June across its home accessories, furniture, decorating and fashion divisions.

This amounted to just over 20% of its overall sales of £363.2m throughout the period.

Commenting on the results, Tan Sri Dr Khoo Kay Peng, chairman, said: "I am pleased with the overall performance of the business.

“Continued like-for-like growth in the UK market, boosted by the good performance of our digital channel, is encouraging.

“The company will continue to focus on enhancing the design and quality of its product ranges upon whose provenance the brand has been built.

“In a time of uncertainty for retail and the global economy at large, I am optimistic and confident that Laura Ashley will remain a business with solid foundations to withstand challenges as they arise."

The Laura Ashley hotel at Bowness-on-Windermere also performed well during the year, recording sales of £3.5m, compared to £1.9m last year.

The iconic London brand can trace its roots all the way back to 1953 when Laura and Bernard Ashley started printing fabric on their kitchen table.

It has since grown into an iconic British brand with growing franchise operations all over the world, including the Far East, Australia, Scandinavia and South America.


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