Bassline Productions, one of the UK’s leading event production companies, has grown from working with private parties and weddings, to working with large scale national brands and festivals such as Diageo, Secret Garden Party, Found Festival and Noisily Festival of Music & Arts.
Co-founders and directors, Charles Audley (30), Robbie Parry (29) and Lachie Gordon (30), all music obsessive festival goers, explain how having first-hand experience of pulling together all the elements of an entire festival production, has enabled them to grow Bassline Productions, with this year’s turnover set to almost triple.
The early days of Bassline saw the entrepreneurs running the business from Robbie’s living room, taking bookings for local nightclub events and weddings. With a huge passion for music and events, Charles, Robbie and Lachie saw an opportunity in the market to put their experience and passion to good use, and deliver a festival exactly like one they would dream of attending.
In the summer of 2012, Noisily Festival opened its gates for the first time. An intimate but aspirational festival and experience for the culturally curious. The festival saw rising numbers year-on-year, attracting over 3,000 festival goers this summer.
As Noisily continued to flourish, the guys realised that using their ‘on the ground experience’ in creating and delivering a complete festival, could provide the opportunity to clearly define Bassline Productions in the event industry, offering a unique selling point over any of their competitors in the market.
“As we developed Noisily it was clear to us that the industry was lacking an event production company that could really relate to the stress and hassles that come with organising a festival from an inside track,” says Charles.
“There is so much to consider. From the audio equipment hire, through to deliveries and traffic management, security, and the entire customer experience, working with suppliers who understand all of that is invaluable.
“We always planned to expand Bassline, and as Noisily started to grow it provided us with a platform to showcase our skills and develop our experience. An extremely steep yet enriching learning curve in festival production and overall event management, has allowed us to carry Bassline Productions into the national and international festival market as a sole provider of all equipment and event consultation.”
Bassline started off by providing equipment hire, event production and design for festivals, weddings, clubs and private functions. It was in 2014 however when the company had a cash injection from an early investor which allowed the business to expand on their stock.
This included the purchase of intelligent lighting, rigging, stage equipment and more, whilst also acquiring a much larger warehouse facility for additional storage and office space. This provided the platform the business partners needed to set their sights firmly on working with large scale festivals and events.
Now in its fifth year, Bassline Productions has seen tremendous growth, with the business more than doubling in size this year in relation to both stock and employees, achieving the biggest growth spike since the company began. Their client portfolio has expanded, now seeing the company working with large national brands such as Bacardi, Diageo, Pol Roger and the Royal Academy of Arts.
“It’s been fantastic seeing the business grow so quickly,” Lachie explains, “We genuinely have a passion for live events and we care about what our clients want to achieve. This, coupled with the fact Bassline has the ability to manage all the technical requirements of a live event, rather than just one or two elements, is why the business is continuing to go from strength-to-strength.”
“I am extremely proud that, as a team, we are now aligned with clients we have aspired to work with for some time. This has enabled us to showcase just how major events, as well as smaller favourites, are benefitting from a full top-to-bottom service. Beginning with technical event design, through production and rigging, to the hire of state of the art event equipment.”
The future is looking bright for Bassline, with a large investment in new equipment planned for early 2017; a move to a new premises three times the size on the cards, and plans to hire at least two new project and production managers to add to its current headcount of eight full time members of staff.
“This year we have managed all of the technical production for three 10,000-15,000 person festivals managing all of the sound lighting and staging and some of the events had up to 8-9 stages,” Robbie added.
“We’re hoping to do 12-14 similar events like that next year and are looking to more than double our turnover. We’re already chatting to a number of festivals already and it’s all sounding pretty promising. It’s a really exciting time for us!
“In another three years time we see ourselves being a fairly recognised name in the industry. A lot of the major players have been slow to adapt with the changing industry and with the cost of lighting and stuff becoming more affordable, smaller companies, or medium sized companies like us, are able to buy decent stock and really compete for the jobs we previously couldn’t.
"We really see ourselves becoming a major force in the industry. Hopefully it’ll also see us break into overseas markets.”
If you’ve enjoyed this article, click on the link below to sign up for more similar stories in your region.