carwow was founded by James Hind back in 2013, a 29-year-old entrepreneur from the Wirral and is now based in Holborn, London.
The platform aims to ‘take the hassle and haggle out of new car buying’ by guiding consumers direct from research to purchase.
3% of all new cars bought in the UK are now purchased through the online platform and Hind has ambitious plans for the company going forward.
He said: “Everyone loves owning a new car, but the process of buying one simply doesn't match up to the needs of the modern consumer.
“At carwow we want to inspire confidence in the car buying process, by connecting car buyers with the best rated dealers, offering transparent pricing; all from the comfort of their sofa.
"We're very proud to have reached this milestone so quickly, which is thanks to the great customer service that our partner dealers provide.
“We’ll continue to invest heavily in video content as part of our aim to inform the consumer when buying a car.”