Just 24 hours after M launched its Seedrs crowdfunding campaign, the London-based company raised over £1.3m of its £1.5m funding goal.
Among those who rushed to be part of the initiative was England Rugby Legend Simon Shaw OBE with a six-figure investment.
Currently comprising two multi-faceted venues in Threadneedle St and Victoria St, M is the first high end restaurant group seeking to raise funds via crowdfunding.
Founder and CEO Martin Williams said: “We have been overwhelmed by the response, with former Manchester United striker Andy Cole; Racing UK CEO Richard Fitzgerald and polo player/Merchant Hub president Thomas Kato just some of the others who have signed up.
“Our success has been built on making fine wines and world class steaks accessible; I wanted to reflect that in our fundraising and to invite our fantastic regular guests the opportunity to be a share-holder in their favourite restaurant!”
Williams is hoping to raise £1.1m to fund for the expansion of M SOCIAL, a new micro-version of the M concept which will launch in more intimate outer London locations in 2017.
The campaign is set to close at the beginning of December.
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