Nim’s wants you to BackIt

Nim’s wants you to BackIt

Kent’s Nim’s Fruit Crisps is set to become one of the first food companies in the UK to join a new crowdfunding platform launched by supermarket giant Tesco.

Nim’s Fruit Crisps, launched by entrepreneur Nimisha Raja in 2014, is looking to secure £20,000 of funding from Tesco’s new ‘BackIt’ campaign.

BackIt encourages individuals and private investors to support new and exciting food and drink businesses from across the UK.

The former coffee shop owner is hoping that the nation’s increasing desire to discover healthier snacks will help her reach the target, with the money being directed into launching a new children’s range.

This will include dedicated packaging, the introduction of new varieties like carrots and courgettes and an extensive marketing campaign to turn interest from high street and online retailers into approved stockists.

“We are really excited about this and being part of the first tranche of firms to raise money through such an innovative platform like ‘BackIt’, with all the support and promotion that goes with it,” said Nimisha, who has won a string of awards for her products.

“Our air dried fruit crisps are different to any other snack on the marketplace and we want our crowdfunding bid to reflect that. We want it to be fun and get people involved so they are invested in the future success of Nim’s.”

The campaign kicks-off today (18 Oct) and is looking for people to pledge their support, starting from as little as £5 and going up incrementally to larger figures of £120, £200, £1,000, £1,200 and £2,000.

The ‘BackIt’ campaigns lasts for 45 days and the target has to be reached in full before any money is handed over.

To watch Nim’s Fruit Crisps pitch and find out about all the rewards on offer, please visit



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