Founded in 2008 by digital entrepreneurs Mark Webster and Richard Armstrong, Kameleon is one of a new breed of agencies using content, analytics and technology to change the way that brands connect with consumers.
The agency provides content marketing services to leading brands including Danone, Quorn, RockCorps, Celebrity Cruises, Lee Cooper, National Citizens Service, City Index and Sony and was named Content Marketing Agency of the Year by the Drum Network in 2015.
Peter Scott, executive chairman of Be Heard, said: "Digital content is a natural next step for Be Heard as we develop our range of services across the digital ecosystem and Kameleon is precisely the sort of agency we want - fast-growing, at the heart of digital transformation and ready to work with us to take their business to the next level.
“Mark, Richard and the team have superb strategic, creative and analytics skills and an impressive client list, all of which will help us as we create the most compelling digital marketing proposition around. We have a very healthy pipeline and hope to update the market with more deals that fit our strict acquisition criteria in due course."
Mark Webster, CEO of Kameleon, added: "It's great to be joining Be Heard Group at this formative stage. Digital content marketing has fundamentally changed the relationship between consumers and brands and the speed of this change continues to accelerate.
“We share Be Heard's belief that there is another way for independent digital agencies to come together to deliver outstanding work for clients and scale up. Working with agenda21 and MMT Digital we will capitalise on the advantages that Be Heard brings and take our business to the next level."
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