(l-r) Deon Botha, Co-founder of, Fionn Concannon, Co-founder & Managing Director of, Alberto Spinelli, Senior Director of Digital Services at Canon Europe, Charlie Carpenter, CEO and C

Canon acquires Shoreditch start-up

Canon Europe, a world leader in imaging solutions, has acquired, the Shoreditch-based mobile ecommerce platform specialising in personalised print.

The acquisition will help Canon expand its digital services portfolio and is in line with its ambition to play a part in every image taken and to make image printing accessible to all via any device.

Alberto Spinelli, senior director of digital services at Canon Europe, said: “Bringing into the Canon group of companies is our latest move to expand Canon’s digital services offering, by making mobile printing ubiquitous.

“There is a fast-growing trend of consumers who want to shop for customised products and do it in an easy way from their mobile devices.

“The combination of Canon’s high quality printing technologies and’s easy-to-use solutions will create an unrivalled portfolio of print products, accessible to customers everywhere through existing and new imaging apps.”

Charlie Carpenter, CEO and co-founder of, added: “Today is a huge day for the team, reflecting the success of our relentless ambition to deliver a mobile personalised print solution, globally.

“We are excited to combine our innovative technology platform with Canon’s digital services portfolio to lead a new print era together.

“We are inspired that Canon shares our vision to become the internet’s print button, embedded into any imaging app or website.

“ hosts hundreds of app clients around the world and together with Canon we will be able to enhance their service, to help them generate new revenue and engage with their users in a much more meaningful way.”