Emma Bunton

(l-r) Chris Money and Emma Bunton of Kit&Kin

Baby Spice means business

Emma Bunton has gone from Spice Girl pop star to entrepreneur with the launch of a new eco-friendly nappy brand which she has launched alongside her business partner Chris Money…

Former Spice Girl Emma Bunton has launched her own eco-friendly nappy brand, Kit & Kin, alongside her business partner Chris Money.

Chris and Emma met through a mutual friend a couple of years ago whilst Chris was working for some of the UK’s top mother and baby retailers.

The friend knew that Emma had struggled to help treat her youngest sons eczema and that she wanted to create a range of natural products that weren’t full of harsh chemicals so put her in touch with Chris.

Chris, who himself is a father, had spent 15 years in the industry and had become frustrated that the big retailers wouldn’t launch a more eco friendly line of products. It was a perfect match.

Money told BQ: “Once Emma and I met to talk through our ideas it didn’t take long for us to realise that we shared the same vision. Two years later Kit & Kin was born; a range of safe, affordable and eco-friendly products for the family. 

“For me, the business was born out of frustration both on a professional and personal level. Having been in the industry for close to 15 years I was frustrated that the big retailers wouldn’t launch a more eco friendly line of products. 

“The focus was always on cutting costs and increasing their profit margin rather than bettering their product range. I knew the only way I could truly make that change would be to launch and develop our own range of products.

“On a personal level I became a father seven years ago. As a father there is nothing more important than providing a safe and healthy environment for your children so that has been a real driving force for both Emma and myself. We want to be that go-to trusted brand where you have absolute confidence that you’re buying the best products for your family and the environment.”

Bunton said: “My son has always suffered with eczema and for so many years we struggled to find products that weren’t full of chemicals that would further irritate his skin. As a mother, my children are my number one priority and I do everything I can to ensure they’re always safe, healthy and happy. 

“At Kit & Kin, we want to take away the stress and worry parents often experience when trying to choose the best products for their family. That’s why we’ve developed an amazing range you can trust to care and protect for your family as they grow.”

With the launch of Kit & Kin also comes a pledge and commitment to help protect children both now and in the future. This is why their environmentally friendly nappies, available with handy bio-degradable nappy sacks, will break down and biodegrade within three to six years.

In the UK alone we throw away 8 million nappies every day, that’s close to 3 billion nappies contributing to landfill sites every year with the majority of those nappies taking anything from 400 to 500 years to biodegrade. 

Money explains: “The majority of our nappy is made from sustainable materials that will biodegrade within only three to six years. It’s a significant difference. We also have a great partnership with the World Land Trust. 

“For every 10 nappy subscriptions, we will purchase and protect one acre of rainforest. The importance of the rainforest cannot be underestimated, a vital eco system that provides clean air, life saving medicines and helps create safe-havens for some of the world’s most vulnerable wildlife.”

It has now been two months since the company officially launched and already they have made industry and mainstream media headlines across the country and have had thousands of people enquire about their products. 

“The reaction from both press and consumers has been fantastic,” Money said. “We had our first front cover with Smallish, one of the UK’s largest parenting magazines, within a couple of weeks of launching and this was followed by another front cover with Fabulous. 

“We also have a number of other articles coming out soon with the other parenting publications so it’s all very exciting. On the consumer front we launched our trial pack program a few weeks ago and have already had over 4,000 people request the packs so the level of engagement and excitement across social media has been amazing.”

So, what’s next for the pair? Money concluded: “We need to take it one step at a time. We’d like to build on the launch range by adding a few key products - biodegradable chemical-free wipes for baby being a priority - before adding a couple of skincare lines to compliment the range.

“We’ve also started work on a range of organic cotton babywear so we have lots to keep us busy. Our focus is the UK but we’re very much on the lookout for the right partners further afield!”

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