Kent & Curwen
British heritage sportswear brand, Kent & Curwen, is set to open its flagship store in Covent Garden after agreeing a lease on a unit with Capital & Counties Properties (Capco).
Kent & Curwen, will open the brand’s first concept store under the partnership of creative director, Daniel Kearns and business partner, David Beckham, in the Autumn at 12 Floral Street in London’s Covent Garden.
The store, designed by Paris-based ‘architecture & associe’ will lead a new global direction for the brand. The design will focus on a central box constructed from aged metal and hand blown green glass, styling detail inspired by vintage gymnasiums and traditional wood paneling re-invented as ceiling detail.
The signing of Kent & Curwen reflects the retail heritage of Floral Street and marks its ongoing repositioning as a fashion and lifestyle destination, anchored by Paul Smith at one end and Petersham Nurseries at the other within Capco’s new Floral Court development.
Michelle McGrath, director of Capco Covent Garden, said: “We are delighted that British heritage brand, Kent & Curwen, has chosen Covent Garden’s Floral Street as the location for their unique flagship store.
“The signing evidences the strategic vision for our estate, focusing on best in class retail and enhanced customer experiences through the curated approach to Covent Garden as a retail destination.”
Daniel Kearns, creative director at Kent & Curwen, added: “Floral Street has a genuine menswear heritage. I remember the buzz around the street in the early 90's when we all looked to Floral Street for what was new in men’s fashion. It is exciting to see that buzz returning to the street.”
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