Aussie skincare brand to launch new UK flagship in Chelsea

Aussie skincare brand to launch new UK flagship in Chelsea

Australian skincare brand Aesop has announced that it is set to open a new UK flagship store at Cadogan's award-winning Duke of York Square development in Chelsea.

The store, located at 22 – 24 Duke of York Square, will be 1,163 sq ft and join a host of premium fashion and beauty brands at the destination including Monica Vinader, Liz Earle, Trilogy, Cos, Joseph, Space NK, one of Zara’s largest European stores - as well as being home to the Taschen flagship and Saatchi Gallery.

Thomas Buisson, general manager for Europe at Aesop, said: “Chelsea has been on our wish list for several years. As always, we patiently waited for the perfect opportunity to come along and this has materialised in this corner location at Duke of York Square in the immediate vicinity of the Saatchi gallery.

"This will be our largest UK store and we have asked our friends at Snöhetta with whom we have already collaborated in Berlin, Oslo and Dusseldorf to imagine an architectural concept that will match the scale and significance of this store in our portfolio.”

Hugh Seaborn, CEO of Cadogan, added: “Chelsea was recently named one of the UK’s top shopping areas – our aim is always to bring in unusual brands who add to the vibrant experience of living, shopping, working or visiting the neighbourhood.

"Aesop’s commitment to creating a distinct, immersive customer experience excites us - the brand will be a fantastic addition to Duke of York Square.”

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