London Designer Outlet
Iconic American shoe brand Converse is opening its first retail store in the UK at London Designer Outlet (LDO) at Wembley Park.
The company is owned by Nike and is famous for its renowned All Star sneakers. LDO already has one of Nike’s top 3 outlet stores in Europe, emphasising the potential for the new Converse offering. In 2015 and 2016, LDO was ranked in the top 10 best performing outlet centres in Europe.
The clothing & footwear choices at LDO are being further strengthened with two additional longterm signings. Dr. Martens has taken a long-term lease for a 1,350 sq ft unit following the success of a pop-up trial store. Vans, the casual lifestyle brand, is adding to the wide choice for customers at LDO in an 1,800 sq ft outlet shop.
Christine Grace, Realm’s leasing director for LDO, said: “Converse and Vans are great additions to the range of top brands LDO offers and we’re proud to be the centre of choice for Converse’s first ever store in the UK.
"Furthermore, the move from temp-to-perm by Dr. Martens shows the confidence top brands have, not only with this location but also with an urban outlet option as part of their go-to-market mix.”
LDO is one of a small number of ‘new wave’ outlet centres that blend retail, f&b, leisure and residential within an urban setting. It is a premium retail & leisure destination, with the appeal of major retail brands, a choice of popular restaurants and bars, nine-screen cinema, and a range of experiential events, with the added bonus of serious, year-round discounts.
Additionally, overseas tourists are seeing the Wembley Park destination as an important part of their trip to London. Tax-free sales rose +36.8% YoY for the first five months of the year. Of the visitors from outside the EU, some 22.6% were from China, Hong Kong and Taiwan.
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