The online fashion retailer is set to create 150 jobs with the launch of a new photography hub in the capital.
Luxury online clothing retailer Matchesfashion.com is set to open a new photography hub in the capital, creating around 150 jobs.
The 24,000 sq ft studio will be based at the Queen Elizabeth Olympic Park’s Here East development in East London and will boost studio output by 50%.
Chief executive Ulric Jerome said: "Story telling is such an important part of what we do and how we engage with our customer and service our brand partners through elevated content creation - we are renowned for the content we produce in house and the seamless integration with commerce.
"This move to Here East, and our investment in a new creative hub, will help us to achieve our plans to generate even more innovative and engaging content for our brands and our customer.
"We forecast that this move will not only attract new talent but create over 150 jobs within four years.
"This is yet another exciting step forward for the business as we continue to scale Matchesfashion.com."
The new studio will have 20 photography bays and video sets, as well as a fashion media space for producing editorial for 450 brands.
Matchesfashion was founded in 1987 by Tom and Ruth Chapman when they opened their first store in Wimbledon, south-west London.
The company is headquartered at The Shard and sells luxury brands such as Gucci and Burberry.
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