The independent coffee and doughnut chain has opened a fifth site in the heart of the capital’s West End.
Crosstown Doughnuts opened the doors of its new doughnut and coffee bar at 35 Piccadilly last week.
The brand started life as a market stall on Piccadilly’s Leather Lane back in 2014 before opening its first permanent site in Soho in May 2015.
Since then, Crosstown has launched four further stores in Shoreditch, Camden, Victoria and now Piccadilly.
The business also has an online store, delivering daily to offices, events and functions across London, with same-day delivery available.
Co-founder JP Then said: “Piccadilly was where we learned the retail ropes and made the transition from a market stall to a fully-fledged doughnut and coffee bar.
“We can’t wait to return to Piccadilly and look forward to seeing our old regulars, as well as getting our new neighbours hooked on our doughnuts.”
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