Nimisha Raja of Nim’s Fruit Crisps
The UK’s only manufacturer of air dried fruit and vegetable crisps has signed its first ever deal with a leading supermarket.
Nim’s Fruit Crisps, which makes all of its products from a bespoke factory in Kent, will kick-off the listing with three Stock Keeping Units (SKUs) at over 60 Co-Op stores across the South East of England, with view to it going national if sales perform well.
It is the latest milestone in a major year of growth for entrepreneur Nimisha Raja, who has also secured contracts with education and healthcare specialist Handmade Speciality Products, hundreds of independent shops, online platforms and export agreements with distributors in Belgium, France, Germany, India, Israel, Italy and Saudi Arabia.
“We have been in discussion with the major retailers for the last twelve months and there has been a lot of positive feedback,” explained Raja.
“Co-Op is a firm believer in sourcing healthier and locally sourced products and, with 70% of Nim’s products being made using British ingredients, it was agreed that it would become the first supermarket to stock our crisps.
“This is just the start. There will be three varieties on the shelves in 60 locations, but we are already talking about extending the range and the listing. We’re doing in-store tastings throughout Kent over the next few weeks to help promote the brand and support the launch.”
Nim’s Fruit and Vegetable Crisps, which are fat, gluten and dairy free, are manufactured at its BRC’ accredited facility in Sittingbourne where it is capable of producing over 12 million packs of crisps a year.
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