Kathryn Baldrey-Chourio of Nana's Manners
Entrepreneurial husband and wife duo Chris and Kathryn Baldrey-Chourio had every reason to smile as they walked out of the Den.
Londoners Chris and Kathryn Baldrey-Chourio entered the Dragons’ Den in a bid to pitch for a £50,000 investment in return for 20% of their children’s cutlery business, Nana’s Manners.
Nana’s Manners manufactures its own range of cutlery aimed at building confidence and promoting independent learning among young children.
Retailing at £19.95, the pair had already secured a deal with national retailer JoJo Maman Bebe and were actively selling through their own website.
But despite this, the dragons were keen to press a little harder and squeeze as much information out of the pair as possible.
Peter Jones was first up and praised the quality of the product, as well as its design and packaging. However, he voiced his concerns over the branding.
He believed the brand name ‘Nana’s Manners’ would appeal to too niche an audience and decided to give up the chance to invest in the company.
Deborah Meaden was next up and echoed Peter’s concerns about the branding and made a swift decision to step aside.
After some more intense questioning, the pair were then joined by both of the new dragons, Tej and Jenny, who also declined to make an offer.
However, it was Touker Suleyman, the dragon the pair had their eyes set on from the start, who saved the day and made them an offer.
The retail magnate offered the pair all of the money (£50,000) for a third of the business, despite the pair initially only wanting to give away 20%.
Prior to the show, the pair had been impressed with Touker’s retail experience and in particular his experience in the baby sector, and after taking a few minutes to contemplate, accepted his offer.
Touker has now joined the husband and wife team as a third equal partner and has vowed to help take the business to the next level.
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