Nathan Lowry, founder of easyCoffee
The coffee store chain is set to ramp up its store opening programme across the UK following a successful £2m raise.
The funding, which was led by private equity group Jaguar Alternatives, will be spent on building its largest store to date in Dartford as well as possible new outlets in Liverpool, Manchester, Cardiff and Swindon.
This latest raise values the business at £15.5m and follows a successful launch and first round investment by Al-Dhowayan, a Saudi investment group.
Jaguar’s previous investments have been in the sector with a successful coffee shop chain in Vietnam.
easyCoffee already has a flagship store in Leicester Square, a coffee training and product development store in Covent Garden and has opened three stores this summer in Hastings, Blackburn and Edinburgh.
Founder Nathan Lowry said: “It’s a great endorsement of the brand and our strategy to place easyCoffee at the heart of local communities.
“Our shops also get involved in the local community with projects that include sponsorship of Hastings United football team thereby raising our local profiles more quickly than our competitors.
“Our large store formats reflect the growing customer needs and desire for more lifestyle outlets offering a third space to drink eat meet work and relax."
Vending machine trials have also been taking place over the last year and easyCoffee is now ready to grow this part of the business with potential in shared workspace environments and major retail chains currently without a coffee outlet.
“There is great resonance in the “easy” brand. A daily cup of coffee is already far too expensive - so by using our well liked, top quality Fairtrade Arabica blend we offer great value for money. In fact, our coffee is so good that customers have even asked us to have it served on-board easyJet!”, he added.
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