The premium milkshake and dairy brand is enjoying its best ever year after seeing sales rocket by 23%.
Essex-based healthy milkshake brand Shaken Udder has enjoyed a stellar year after it rebranded to Udder Udder back in June.
Spurred on by new product development, brand collaborations, packaging updates and its biggest on-pack promotion to date, the brand is proving that delicious and high-quality dairy products are in high demand.
A successful collaboration with Rodda's Clotted Cream in April also saw the launch of its Strawberries & Clotted Cream Milkshake into Waitrose and it quickly became one of the brand's top three best sellers.
Since the launch, Waitrose has also increased listings of the product by 42% due to customer demand and high sales. This is just one of a number of retail success stories for the family-run Essex business.
“This year has been a really successful year, and we've still got three months to go,” said co-founder Andy Howie.
“2017 has been tremendously busy with new launches and rebrands coming thick and fast, but it's paying off with near on a 25% sales increase.”
He also believes the reason for Shaken Udder's success is down to its ability to react to market changes and foresee trends.
Howie added: “As a small but growing brand, we are able to quickly respond to developments in the market and we're always considering new product development.
“We want to build a dairy brand founded on quality and provide consumers with exactly what they want – delicious dairy products they can enjoy every day.
“Our buoyant sales reflect both the quality of our products and the hard-work and dedication put in by the Shaken Udder team.”
Interested in reading more about the story behind Shaken Udder? You can read Andy's interview here...
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