(l-r) ROLI founder Roland Lamb and Pharrell Williams
The world-renowned singer-songwriter has invested an undisclosed amount in a move which will see him become a co-owner of the company.
Pharrell Williams has invested an undisclosed amount in London music start-up Roli, in a move which also sees him become chief creative officer and co-owner of the start-up.
Williams said: “Music touches all of us, and for a long time I've been passionate about finding ways to share the power of music with more people.
“When I met Roland [founder] and ROLI, I immediately felt we were working towards exactly the same goals, and so I'm super excited that we’re kicking off this partnership.”
Speaking at an event at the historic Hackney Empire theatre, Williams and ROLI founder Roland Lamb also announced the launch of “Happy by Pharrell,” a new studiopack for ROLI’s NOISE app which lets users create their own songs with the beats, vocals, and basslines of Pharrell’s global hit.
Lamb added: “Our mission is to empower everyone to create music, and more broadly to empower people as creators.
“Pharrell is not just an extraordinary musician, he embodies creativity. His ideas will take us in exciting new directions, and we’re thrilled to share our first collaboration — the ‘Happy by Pharrell’ studiopack — today.”
To date, Roli has raised almost £38m, which includes a £20m funding round which closed last year led by Foundry Group.