London named Europe’s top tourist destination

London named Europe’s top tourist destination

The weakening of the pound proved a boon for London tourism last year as the city rose to the top of Europe’s tourism charts.

London jumped to top spot as most popular destination for UK and European travellers in 2017, according to research by online travel company eDreams.

The report’s data indicates a rise in UK ‘staycations’, as London jumped from 4th most popular location among UK travellers in 2016 to claim the number one spot in 2017.

The weakening of the Pound also resulted in a 24% rise in visitors from Europe, as tourists from the Bloc found it cheaper than ever before to visit the capital.

Robert McNamara, head of UK at eDreams, said: “Our report bears good news for London, with an increase in the number of European travellers choosing to visit the capital.

“It's Europe's number one destination for 2017 - a welcome boost to the tourism industry post Brexit.”