Jake Wombwell-Povey

Jake Wombwell-Povey, CEO of Goji

Goji secures multi-million pound investment

The specialist direct lending investment platform has closed an undisclosed multi-million pound funding round led by Anthemis and AXA Strategic Ventures.

Goji, the specialist direct lending investment manager and platform, has closed an undisclosed multi-million pound funding round which included Anthemis’s Venture Fund 1 (AVF1) and AXA Strategic Ventures (ASV).

The round, which was led by Anthemis, and AXA Strategic Ventures, further sets Goji apart from rivals and signals growing confidence in the company as a pioneer for direct lending assets in the financial adviser market.

Jake Wombwell-Povey, CEO of Goji, said: “Confidence in direct lending as an asset class is picking up pace and the investment Goji has received from Anthemis and AXA Strategic Ventures, both highly regarded industry players, is testament to this.

“We believe we are in a perfect storm; equities are considered by many to be overvalued, traditional fixed income and cash are yielding well below inflation and investors need a new solution.

“Within this context direct lending can deliver positive investor outcomes in a fairer, more purpose-driven way.”

The funding will allow Goji to further develop its platform and product pipeline, including the diversified P2P lending bond.

Launched in January 2017, the bond was the first in the UK to give investors access to a diversified portfolio of over 1,000 loans in an IFISA using Goji’s proprietary investment strategy.

Alongside Goji’s platform, which provides a single point of access for advisers to direct lending products, the bond also allows advisers to access direct lending through a single vehicle. The bond’s first 12 month results will be released at the end of January.

Yann Ranchere, a partner at Anthemis, added: “Anthemis is dedicated to reinventing financial services for the digital world by cultivating change and new business models.

“The development of new asset classes is an important part of this change and Goji personifies this vision by combining a strong technology platform with a clear focus on the Direct Lending sector.

“We are looking forward to supporting the Goji team as they continue to empower investors and financial intermediaries to access the direct lending sector which we believe has the potential to drive change in traditional investment markets.”