Ewan Venters, CEO of Fortnum & Mason
The upmarket department store saw like-for-like sales rise by 13% during the festive period, fuelled by a significant rise in domestic custom at its flagship London store.
Fortnum & Mason recorded impressive sales growth across every channel during the festive period, making it the groups most successful Christmas ever.
In the five-week period ended 31 December, Fortnum's like-for-like sales were up 13%. This builds on last year's record sales figure, and was underpinned by strong performances at the stores in Piccadilly, St Pancras International and Heathrow Terminal 5 as well as positive online growth.
Ewan Venters, CEO of Fortnum & Mason, said: "Of course we are pleased by the continuing growth across all channels but we take great pride in the fact that at a time when the high street is under pressure, our stores, restaurants, bars and quality products are being enjoyed by our domestic customers more than ever.”
In the month of December, 77% of all sales in Piccadilly were from domestic customers. Venters added: "This tells us that the high quality of customer experience we deliver in-store, and for which Fortnum’s is justly famous, is a big attraction for our customers, and is of course a reason to shop with us all year round."
This record sales figure was underpinned by online sales, which were up 23% on the same period last year. “In a climate of financial uncertainty, these are very encouraging results." said Venters. "Our excellent Christmas performance is a reflection of the focus we have on our customers and is testament to the enduring appeal of great products and service."
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