Torsten Müller-Ötvös of Rolls-Royce
Rolls-Royce Motor Cars sold a total of 3,362 cars in 2017, commissioned by customers in almost 50 countries around the world.
This result was achieved despite the absence of the popular Phantom model from the market and despite unsettled market conditions in the Middle East.
North America remained the marque’s most popular market, accounting for a third of sales, with the Chinese market also returning to form with sales up 40% compared to 2016.
As part of its commitment to long-term sustainable growth, Rolls-Royce also announced five new dealerships during 2017, bringing the global dealership network to 138. New launches included Atlanta (USA), Hiroshima (Japan) and a boutique dealership in Phuket (Thailand).
Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, said: “This outstanding result, achieved even with our pinnacle product, Phantom, absent during 2017, reaffirms Rolls-Royce Motor Cars as the world’s leading luxury manufacturer.
“We remain committed to our stated long‑term, sustainable, successful growth strategy and this result, amidst a backdrop of global uncertainty, affirms this approach.”
Throughout 2017, significant building and expansion work also continued at the Home of Rolls-Royce at Goodwood.
The company invested heavily in a new single-line manufacturing system that is central to its long-term production strategy.
The system is now fully operational.
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