Mush founders Sarah Hesz and Katie Massie-Taylor
Mush, an app designed to help mums meet others with similar interests, has secured £2m in funding from Octopus Ventures.
Mush has received a £2m investment from Octopus Ventures, Europe’s top early stage venture capital firm, to cement its position as the UK’s biggest local social network for mums.
Launched by Sarah Hesz and Katie Massie-Taylor in 2016, it has already been used by 300,000 mothers across the UK and Australia and is responsible for hundreds of thousands of friendships.
The co-founders met by chance in a playground with their four young children and were inspired to launch Mush with the aim of helping women easily find and connect with other local mothers.
Massie-Taylor and Hesz identified how under-served mothers as a demographic were by digital products and saw the potential they had to empower them through technology.
Co-founder Katie Massie-Taylor said: "Mush was launched to make sure that no mum feels alone in those crazy days of becoming a parent.
“Our platform has the power to help address taboo topics like loneliness, post-natal depression and low self-esteem that is felt by hundreds of thousands of women across the UK.
“We see firsthand the voracious appetite from millennial mothers for more human interaction and the desire to build a real-life community amongst them, to celebrate the highs and the lows of being a mum.
“Since launching 18 months ago, Mush has evolved from a basic ‘dating app’ to a fully-fledged support and advice network for mums.
“We are excited about how this recent investment will enable us to further develop Mush’s feature set to help more mums across the UK and beyond.”
Mush has been named as one of London's top 10 start-ups by Wired Magazine and was featured as one of Apple's top trends in 2017.
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