The Brighton tech firm is one of five companies from across the globe selected to join the programme.
App development agency Ocasta has beaten off stiff competition to be selected to participate in the 2018 BMW Innovation lab.
The company showcased its multi-award winning employee engagement, learning and operations app called Oplift to BMW last year.
After being chosen from 142 applications from 36 countries worldwide, the company is now one of 21 companies who were shortlisted to pitch to BMW in order to join the lab. The company survived and is now one of just five companies to join this year’s cohort.
This 10-week programme, based at headquarters of BMW Group UK, enables start-ups to trial products at scale, receive expert mentoring from senior members of the BMW Group UK management team and access funding from innovation specialists and early-stage investor L Marks.
Ben Collier, one of the founders of Ocasta, said: “The innovation lab gives us honest and unfiltered access across all areas at BMW - the openness and eagerness from the BMW teams allow us to rethink the employee experience from their retailer network all the way to head office.
"It's been a wonderfully insightful journey so far and we're only in week three!”
In a statement, L Marks said: “The breadth and quality of applications received from around the world for this iteration of the BMW Innovation Lab has made selecting just five quite tough.
“However, each of the final start-ups offers something unique and innovative to the automotive industry.”