We Got POP
The pioneering female-led filmtech start-up will use the funding to bolster its senior team with industry gravitas.
Last year was a huge year for We Got POP (POP), as the firm increased its UK casting market share to 30%, powering the casting of major blockbusters such as Ready Player One, Rogue One: A Star Wars Story, Wonder Woman and Darkest Hour, and expanding to the US with a soft-launch in NYC.
Marking a huge milestone in POP’s impressive early-stage growth, this latest fundraising round of £2m, was led by Octopus Ventures with participation from AllBright, Booking.com co-founder Andy Phillipps, and former KKR Partner Henrik Kraft.
Boosted by incremental follow ups from renowned early stage investors Ricardo Schäfer, Richard Fearn and Richard Northcott, this round follows earlier seed investment from industry powerhouse Pinewood Studios in early 2016.
Zoe Chambers, early stage investor, said: “Octopus Ventures is thrilled to support We Got POP, as they continue to revolutionise an industry that is aching for innovation.
“After cementing their position as a leader in applying technology to film and TV production workflows, this funding round will help their expansion plans and strengthen their pioneering approach to the filmtech movement.”
Kate McLaughlin, founder and CEO, said: “I’m delighted that we have the tremendous support of top tier fund Octopus Ventures and experience of angels like Andy Phillipps and Henrik Kraft, to back us as we add products to facilitate a wider community in the film industry and expand into the US. We’re working on some very exciting technology this year and can’t wait to bring it to market.”
This latest raise will enable POP to accelerate the development of their unique tech alongside expansion across key US geographical film and TV production markets. With POP’s NYC office in place since July 2017, credits for the POP platform already include trials on major primetime projects including Showtime's Billions, ABC's Deception, CBS' Bull and FX's The Americans.
Across the UK, US and Canada, the film and TV production industry is worth US$43bn, and the opportunity for revolutionising with tech is vast and immediate. Having already seen future facing technological innovation transform certain aspects of film production, including CGI and streaming, production companies are now looking to save time and money with bespoke technology solutions.
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