Olivia Burton

Olivia Burton

Olivia Burton to open its first store in Covent Garden

The British accessories brand has signed a deal with Capital & Counties Properties (CAPCO) to open up at Covent Garden’s Market Building this May.

Luxury British watch brand Olivia Burton is set to open its first bricks and mortar store in London this coming spring.

Originally starting out as a digital brand, the company has developed a loyal, fast-growing global following since its launch and the news will be music to the ears of its customers.

The opening will see the brand join a host of other prestigious brands at the sought-after Covent Garden space such as Tom Ford and Daniel Wellington.

Co-founding director Jemma Fennings said: "Covent Garden is such an iconic spot. With its beautiful architecture and its long-standing flower market, there couldn't be a more perfect place to open our very first store.”

Olivia Burton was founded by best friends Lesa Bennett and Jemma Fennings in 2012. Named after Lesa's great aunt, the brand creates watches and jewellery with extraordinary attention to detail.

Its collections take inspiration from nature, vintage finds and the latest catwalk trends, and are designed at the brand's London studio.

Michelle McGrath, director of Capco Covent Garden, added: “We’re delighted that Olivia Burton has chosen Covent Garden for their first store.

“Their beautiful products fit perfectly in the Market Building alongside Daniel Wellington, Deciem and Tom Ford.

“This addition further strengthens the district’s premium beauty, accessory and fashion offer.”