Kevin Flood

Kevin Flood of PowerLinks

AdTech start-up PowerLinks looks to break into the US

The London-based firm has closed a £4.58m Series A funding round which will help fuel its ambitious overseas expansion plans.

PowerLinks is an advertising software platform which automates the buying and selling of personally relevant and user-friendly native advertising.

The funding round was led by Foresight Group with additional participation from leading angel investors and PowerLinks management.

It follows a year of success and expansion, which has seen PowerLinks marketplace surpass 4,000 advertising campaigns from 140 connected advertisers, driving revenue growth of 100% year-on-year.

The capital injection is intended to accelerate PowerLinks’ expansion in the US, with planned additions across the sales, client services and technology teams.

The company will also partner with global customers to roll out support in dozens of new markets, having recently expanded in Amsterdam and Berlin.

As part of Foresight’s investment, PowerLinks has also boosted its management team with the appointment of Alex Rahaman as chairman and Mickey Christodoulides as finance director.

Kevin Flood, CEO, PowerLinks, said: “PowerLinks is poised to drive exponential growth for our customers, by meeting the challenge of automating relevant, personalised advertising to busy consumers who are overwhelmed with choice.

“This investment will accelerate our expansion and innovation plans. We are delighted to have Foresight’s backing and shared vision. The Foresight team, together with the recent appointment of Alex and Mickey, will inject a wealth of experience in scaling transformative digital businesses.”

John Cordrey, investment manager, Foresight, added: “PowerLinks represents an opportunity to back a high growth business, operating in an exciting segment of the fast growing AdTech sector, with a strong management team and well invested platform. 

“Powerlinks has delivered exceptional growth and built fantastic client relationships. We welcome Alex and Mickey, whose sector experience will ensure we continue to provide the best quality of service to our growing roster of customers.”

The investment in PowerLinks which closed in December last year, marked the fourteenth deal for Foresight’s private equity team in 2017.