David Eldridge

David Eldridge

MarTech start-up closes seven-figure funding round

3radical, the MarTech start-up behind brand engagement platform Voco, has closed a £3m funding round.

3radical, the developers of Voco – the engagement platform that enables brands to connect with audiences in a new way with real-time, interactive digital experiences and games across multiple channels – has closed a £3m funding round.

Following its commercial launch in South East Asia in 2014, and in the UK and Australia in 2015, 3radical has gone from strength-to-strength, winning major brands and awards for its ability to create true engagement with audiences.

In this funding round, 3radical has received the support of a range of private investors from the UK to raise £3m. The investment will be used to drive continuing growth into existing and new markets.

David Eldridge, 3radical CEO, is excited to be building another leading UK headquartered technology player and the recent momentum it is experiencing.

He said: “We’re delighted with both the support from our investors and the continually growing appetite of brands around the world for our innovative audience engagement platform.

“The future holds exciting opportunities for us to continue our rapid growth in the UK, Asia Pacific and - in time - the US.

“We look forward to driving continued innovation with both our existing and new customers, supported by this recent funding round and a hugely strengthened leadership team.”

He added: “Our company vision is to bring the kind of exciting engagement and emotional connection we get when communicating with our friends using day to day social media platforms - to business. 

“Our award-winning Voco software platform enables brands to create interactive, rewarding digital content and deliver it via the right channels to individuals – whether they be consumers, employees or citizens.

“Our technology is enabling brands to change the way their messages are communicated to motivate response and build true ongoing engagement.

“From flat emails, short-lived apps and one size fits all websites to relevant, interactive, online experiences which further build connection and brand affinity across the engagement journey and most importantly, on the audiences’ terms.”

In recent months, 3radical has won significant new business with a number of top brands including Zizzi, Matalan, BWIN (behind Foxy Bingo), Temasek, Hallmark Hotels and National Australia Bank.

Late last year, the Minister for Education for Singapore also announced the nationwide rollout of POSB Smart Buddy, a 3radical Voco powered app combining cashless payments with interactive content teaching school children the value of savings and healthy living.