easyJet founder and renowned entrepreneur Sir Stelios Haji-Ioannou has expanded his easy family of brands with the introduction of easyMoney.
easyMoney officially launched in the UK this week with its own finance ISA, offering everyday investors a targeted 4.05% annual interest rate.
The easyMoney ISA, the first of many products planned by easyMoney, builds on the same market-disrupting approach pioneered by easyJet.
Just as easyJet made European air travel accessible to everybody, easyMoney aims to make improved personal finance products available to all.
The Innovative Finance ISA is aimed at investors across the UK who have had enough of the poor interest rates offered by cash ISAs and are nervous about the potential volatility of most Stocks & Shares ISAs.
Andrew de Candole, CEO of easyMoney, said: “Financial services in the UK are in desperate need of a shake-up. Like European air travel 23 years ago, the ISA market is crying out for someone to give everyday investors more for their money.
“We’re offering a clear, simple alternative to a cash ISA for investors looking for real returns in exchange for a little more risk. The inflation-busting interest rates we target are streets ahead of anything the banks could contemplate.”
Whereas easyJet has easyJet plus, which gives passengers speedy boarding, easyMoney has ‘easyMoney plus’, which gives instant discounts of between 3%-55% at over 200 of Britain’s biggest retailers. These perks alone can save hundreds of pounds a year.
Sir Stelios said: “Everyday investors in the UK have gone almost a decade without real interest rates. With the easyMoney Innovative Finance ISA, we’re offering something new and taking on the big boys.”
easyMoney plans to grow the range of personal finance products offered through its cutting-edge fintech platform, increasing efficiency and passing on the savings.