Tech Will Save Us founders Bethany and Daniel
The start-up, which develops technology-led toys to help develop STEM skills in kids, will use the funding to increase its product range.
Tech Will Save Us has closed a £3m Series A funding round led by Initial Capital with participation from Backed VC, SaatchInvest, All Bright, Unltd-inc and Leaf VC.
Angel investors Chris Lee (co-founder of Media Molecule), Martin McCourt (ex CEO of Dyson) and Jonathan Howell (CTO of Made.com) also pariticipated.
The funding will help Tech Will Save Us expand its product range and strengthen its mission to create a brighter future for kids by encouraging them to create with, rather than be fearful of or passive to, technology.
The news comes as the company prepares to launch its first partnership with Disney, which will see the introduction of a Marvel Avengers themed kit inviting children to help the superheroes complete secret missions.
Children will learn and conquer basic electronics through exciting, story led missions. The Electro Hero kit has been in development for eight months and launches on 15 March ahead of the film release of Avengers: Infinity Wars, which is in cinemas from 27 April.
Founder Bethany Koby said: “We are so proud of the investors we have been able to attract and work with.
“They will not only bring expertise and insights from the gaming industry but they align with our values as parents and entrepreneurs to use our time to impact the next generation in a positive way.
“Our shared ambition is to empower kids to be creative and play with technology in order to help kids shape the world.”
Tech Will Save Us is the realised vision of its founders, Bethany and Daniel. As parents, creatives and entrepreneurs, they saw the possibility of combining play with the opportunities of STEAM learning to create fun, accessible experiences for kids.
So they made it their mission to make this a reality, not just for their own kids but children everywhere. Following the launch of their first DIY kit, Tech Will Save Us has grown into a wide range of products and in 2016, they partnered with the BBC to design the micro:bit, the most ambitious education product the BBC has created in over 30 years.
A pocket sized computer used to teach young people to make and code, the micro:bit was given to 1 million kids for free. Tech Will Save Us has now sold their tech kits to over 97 countries and is available in over 4000 retailers globally including Amazon and leading American retailers Target and Best Buy.