Matt Grech-Smith, co-founder and managing director at The Institute of Competitive Socialising
The hugely popular adult crazy golf venue, which also serves food and drink, has opened a second site in the capital.
The Institute of Competitive Socialising, a London-based leisure group, has opened a new Swingers crazy golf venue in the West End after securing £3.5m from Santander Corporate & Commercial.
Swingers West End, the second venue to open in the capital, is located in the 20,000 sq ft site of the former BHS flagship store near Oxford Circus.
Based around a 1920s English Riviera theme, the venue contains two nine-hole golf courses, two bars and a range of private hire space which can accommodate groups of up to 300 people. Food is provided by Made of Dough, Patty&Bun, Breddos Tacos and Hackney Gelato.
Founded by Jeremy Simmonds and Matt Grech-Smith, the Institute of Competitive Socialising first showed the Swingers indoor crazy golf concept as a pop-up venue in Shoreditch in 2015.
Following its success, Swingers City opened in 2016 as a permanent venue next to the Gherkin in the City of London.
Matt Grech-Smith, co-founder and managing director at The Institute of Competitive Socialising, said: “We are delighted to have received funding from Santander to open Swingers West End.
“At the Institute of Competitive Socialising, we are constantly striving to create the most enjoyable day or night out that you can have under one roof.
“With Swingers West End I think we’ve come one step closer: our location, immersive décor, street food, drinks, crazy golf and service all combine to make an unrivalled level of fun.”
Tavia Sparks, director, Santander Growth Capital, said: “We are delighted to have provided financing to the Institute of Competitive Socialising to take their hugely popular Swingers concept to London’s West End.
“We look forward to working with Matt, Jeremy and the rest of the management team to achieve their growth aspirations over the coming years.”
Here's a video of the existing site in the centre of London:
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