field&flower founders James Mansfield and James Flower

field&flower beefs up following Amazon tie-up

The upmarket meat delivery service has seen customer numbers soar after participating in Amazon’s Treasure Truck campaign.

Grass fed meat specialist field&flower use hand-picked suppliers with exceptional welfare standards to supply the highest quality meat to homes across the UK.

Best friends James Mansfield and James Flower decided to combine their last names to create the brand after graduating from the Royal Agricultural University in 2010.

They started with just a single cow, purchased from the Flowers family farm in Somerset and now deliver their bespoke meat boxes to over 20,000 UK households and have an annual revenue of £2.7m.

As well as beef, field&flower also provide a range of poultry, wild game, fish, dairy and deli products from a small hand-picked team of independent farmers, fishermen and producers that share the same standards of welfare, sustainability and quality.

After a successful crowdfunding programme at the end of 2017 the duo managed to raise nearly £1m from investors who then became new shareholders.

The activity with Amazon is part of field&flower’s wider plans to expand the business and grow customer base.

The relationship involved working with Amazon Treasure Truck to sell luxury grass-fed steaks and brisket, rump steak and bone marrow burgers.

The Amazon Treasure Truck visits cities across the UK offering surprise deals on delicious food, limited edition items, seasonal must haves and much more.

After customers select the Treasure Truck product in the Amazon app, they can choose a convenient place and time for collection, purchase the item through the app and pick it up from the Truck.

Mansfield said: “Teaming up with Amazon for the Treasure Truck activity has been fantastic and allowed us to reach a target demographic of online shoppers who are looking for high end meat products.

“It has been a great way of reaching new customers with our product and for brand awareness in general.

“We’ve had overwhelming feedback from the activity and have seen a significant spike in subscribers and product orders – which are all part of our goals for growth.

“We look forward to expanding our reach even further in the coming months with other opportunities, as part of our vision for the future.”