The online care platform will use the money to fulfil its mission of ‘giving everyone in the UK access to high quality, personalised care at home’.
SuperCarers, the online care platform, has closed a £3.8m funding round led by Mobeus Equity Partners with participation from existing investors and Seneca Partners.
This new funding will enable the business to invest in growth, fulfilling its ambition to facilitate over 100,000 hours of care per month within the next 18 months and support clients across the country.
According to statistics, approximately two million elderly people in the UK alone have a care related need and four million will need daily help by 2029 and yet by 2025 there will be a deficit of 600,000 carers in spite of increasing demand.
Local authorities can’t keep up with the increasing costs or scale of care, leaving many without the critical assistance required to live their lives with dignity.
SuperCarers provides a personal matchmaking service where families can find vetted, reliable and compassionate carers for their loved ones.
Matches are made based on personality and interest, as well as care need, location and timing. It then provides easy-to-use technology which makes all aspects of coordinating and monitoring care simple – from booking shifts right through to paying invoices.
The company is the brainchild of brothers, Adam and Daniel Pike, who witnessed the inefficiencies of the care system first hand at a young age as their mother struggled to find high-quality care options for their grandmother.
After Grandma Pam flooded her home for a second time, their mother was forced to put her into a care home for her final years – something she has regretted ever since.
The brothers realised that the existing care system was not designed to give families what they really needed – quality, choice and control, at an affordable price. So they decided to change it.
The brand is backed by the founders of Innocent Smoothie via their JamJar Investment Fund (other investments include Deliveroo, Graze and Babylon Health) and Sir Tom Hughes-Hallett, the former CEO of Marie Curie, now the chairman of Chelsea and Westminster Hospital.
Adam Pike, CEO and co-founder, said: “The UK’s care system is at breaking point. Carers are trusted to look after the most vulnerable members of our society, but they are demotivated, poorly paid and as a consequence have limited incentive to deliver the best possible care.
“In turn, those requiring care often receive an overpriced, poor quality service that doesn’t suit their needs, and they have little to no control over the process.
“SuperCarers solves both issues. We believe that by empowering and connecting people in the same community, care can become more personal, reliable and consistent.
“It is our mission to make finding, monitoring and paying for care easier and giving families the tools they need to find the right match for their loved ones.
“We also want to make care a more rewarding profession, one that is not only personally rewarding, but financially too.”
Amit Hindocha, Mobeus Equity Partners investment director, “Mobeus identified the home care sector as requiring a fundamental redefinition to address the care crisis.
“There has been little innovation, and a technology solution is the only way to meet rising demand. Due to its excellent reputation and strong technology, we back SuperCarers to meet that need.”
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