Suzie Walker of The Primal Pantry
The healthy snack brand will use the funding by NVM Private Equity to increase its presence in stores across the UK.
The Primal Pantry, a healthy snack brand founded by nutritionist Suzie Walker, has secured a £3m investment from NVM Private Equity.
Launched just four years ago, its bars are now sold in over 7,000 distribution points in the UK including Tesco, Sainsbury’s, The Co-operative and WH Smith Travel.
The brand also sells overseas with international sales currently accounting for 35% of the company’s total turnover.
NVM’s investment will be targeted at growing retail distribution and in store visibility, along with driving brand awareness through consumer marketing channels; in particular social media, PR and sampling.
The backing will also allow the brand to continue to innovate and reach an increasing number of consumers who are conscious about the impact their food choices have on themselves and wider society.
Founder Suzie Walker said: “We are incredibly delighted to be welcoming NVM on our journey to becoming a leading and trusted real food brand.
“With their backing we can take The Primal Pantry to the next level, ensuring more consumers have the opportunity to try our products and encouraging them to make better food choices.
Charlie Pidgeon, investment manager of NVM Private Equity, added: “The Primal Pantry is an exciting premium branded food business which has grown rapidly since inception.
“In a short period of time the business has built a strong and recognisable brand and has accumulated an impressive roster of retailers stocking the business’s products.
“Having been impressed with the team’s achievements to date, we believe the business has the potential to become a category leader in the rapidly growing healthy snacking sector.
“We are therefore extremely excited at the prospect of backing Suzie, Dom and the wider team in the next stage of The Primal Pantry’s development.”
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