Tiësto performing live in Amsterdam

Mixcloud secures £8m WndrCo backing

The London-based long-form audio streaming platform will use the funding to fuel its global growth ambitions.

Mixcloud has closed an £8m funding round led by WndrCo, a holding company that focuses on businesses operating at the intersection of media and technology.

This marks Mixcloud’s first-ever fundraise and the capital will be used to scale the company globally, expand the team, and diversify the platform.

Two WndrCo partners will join Mixcloud’s board: Ann Daly, former president of DreamWorks Animation, and Anthony Saleh, an investor and artist manager of hip-hop stars Nas and Future.

Mixcloud was founded in London in 2008 by Nico Perez, Nikhil Shah, Mat Clayton, and Sam Cooke. The company offers a diverse collection of serialised, long-form, and exclusive audio shows.

DJs such as David Guetta and Tiësto, Talking Heads frontman David Byrne, independent radio stations like London’s NTS, and The Guardian Podcasts are just some of its most popular users.

Co-founder Nikhil Shah said: “WndrCo is the ideal partner for Mixcloud. They are highly accomplished, and they are true operators with experience at some of the world's leading media, entertainment and tech companies.

“We are excited that they share our long-term vision of what we are building, and to have them as a strategic partner for our next phase.”

WndrCo’s Anthony Saleh added: “We at WndrCo couldn’t be more excited about coming together with the Mixcloud team and building on-top of the great foundation they already have in place.

“We believe that the market opportunity, quality of the product, and the fantastic team make for a very special future for Mixcloud.”