The London-headquartered appointment and scheduling platform has now raised £12.3m since its launch in 2008.
BookingBug, a leading appointment and scheduling platform, has secured £9.5m in Series C funding from PeakSpan Capital and Downing Ventures.
The company was founded in 2008 with a single vision: to become the de facto global platform for seamlessly enabling all bookings, for all organisations, across all channels.
Today, thousands of small, medium and large businesses across the world use BookingBug to manage around 12 million customer engagements every year.
The new capital will be used to build on rapid business growth, including a 30% increase in its enterprise customer base around the world, as well as build out its sales and marketing strategy.
This funding round initiates BookingBug’s first US investment, reflecting the surge in demand for the platform by retailers, banks and governments in emerging regions.
CEO Glenn Shoosmith said: “We have scaled this business at a time when retailers, banks and governments need new ways to impress their customers.
“This new capital is a testament to the momentum our team has created across product, customers and service.
“While many have written off brick-and-mortar closings as an inevitable development, our customers have realised that consumers still want to spend time in-store, they just need added value services as part of the experience.”
2017 was a very successful year for BookingBug, marked by significant global growth and recognition by Deloitte as one of Europe’s fastest growing technology companies.
The company also invested in major new hires such as head of product, Aldo King, from Facebook, Asia Pacific general manager Jonathon Coleman, from ReadiNow Corporation and CMO, Todd Nicholson, from Extreme Networks.
“BookingBug is pioneering a new omnichannel category for organizations seeking to engage with customers through personalized scheduling experiences,” said Brian Mulvey, co-founder and managing partner, PeakSpan Capital.
“BookingBug is experiencing strong momentum by occupying arguably the highest-value and highest-intent segment of the customer journey – namely, when a customer proactively wants to spend their valuable time and engage with an actual person.
“We particularly admire BookingBug’s pace of customer adoption both within and across verticals, such as retail, financial services and public sector, as well as globally, most notably in North America, where BookingBug has seen immediate success.”
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